Great College Advice wanted to create a series of emails to send to their extensive mailing list, each linking to a blog post and YouTube video. This email series was meant to drive traffic to the website and YouTube page by presenting the founder/CEO’s position on a variety of topics pertaining to the college admissions industry. I created subject lines that readers would relate to while keeping a friendly, approachable tone in the email body, telling a story to get readers to buy in before linking to the blog post and YouTube video.
