PetSnowy, a company focused on making high-quality pet care products, launched their automatic self-cleaning litter box on a crowdfunding platform. In order to build trust around their product, they asked if someone at Indiegogo would review their product in a way that was engaging, truthful, and authentic. I volunteered and wrote a product review that, along with their advertising, helped them raise over $1.7 million USD. See the campaign on Indiegogo.
