LaunchBoom needed an email sequence to nurture leads who watched a free pre-recorded webinar. The goal of the sequence was to convince those leads to book a call with a sales representative. I worked with the program director to determine what types of emails would be most effective for these leads, what the ideal sequence length should be, and how often emails should be sent. Once put in place, the sequence was responsible for 120 booked calls over a 6-month period, leading to more than $50,000 in sales. Displayed below is one of the emails from the sequence.