eBook: Lead magnet

Great College Advice wanted to produce an eBook to use as a lead magnet. Many colleges require an interview as part of the application process, so the topic and title for the lead magnet was “Nailing the Admissions Interview.” I worked with the founder of the company to determine what should go into the eBook, then used those notes to write and edit the lead magnet, which was then posted on-site as a way to gather email leads.

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